Alan Cruz

I concept it.I animate it.I cut it.I build the site it lives on.

Video editor and production technician in Rogers, Arkansas. Thirteen years in video, motion graphics, and multimedia — plus the client sites I design and build through Xoshel Media, the studio I co-founded.

  • 13+ years
  • English & Español
  • FAA Part 107
  • Creative Director

Demo reel — 0:30 · Motion graphics from Cinema Scene Marketing, KCTV5, and the Democrat-Gazette

Selected work

Case studies

01

Coffee Hound Junction

Creative Director — Xoshel Media, for Coffee Hound Junction

Commercial & Client · 0:30 · 2023

  • Brand direction
  • Website design & build
  • Digital menu (three-panel e-menu)
  • Printed in-store menus
  • +8 more
Read the case study

Coffee Hound Junction — 0:30

02

Kitchen to Table NWA

Creative Director — Xoshel Media, for Kitchen to Table NWA

Commercial & Client · 2024

  • Brand direction
  • Naming
  • Logo design
  • Website design & build
  • +4 more
Read the case study
The Kitchen to Table NWA website

Kitchen to Table NWA — Website

03

Érase Una Vez

A quinceañera storybook

Creative Director & Animator — Xoshel Media, for a private commission

Motion Graphics & Animation · 2:00 · 2025

  • Concept
  • Script, written with the client
  • Character design
  • Custom image model training
  • +9 more
Read the case study

Érase Una Vez — 2:00

Sites I've built

Live links · designed and built for Xoshel Media clients

These are live sites, not mockups. Open any of them and look around.

Screenshot of the Coffee Hound Junction websiteCoffee Hound JunctionDesign + buildAlso made their commercials, logo animation, and e-menuVisit siteScreenshot of the Kitchen to Table NWA websiteKitchen to Table NWARebrand, logo, design + buildRelaunched from The Pasta Dream — menus, wholesale, online orderingVisit siteScreenshot of the Ramblin Rose Welsh Ponies websiteRamblin Rose Welsh PoniesDesign + buildBreeding operation — horses, bloodlines, and stock pagesVisit site

Corporate & executive

Published publicly

Editor

Fourward Thinking

Walmart, for Donna Morris, Executive Vice President and Chief People Officer

Interviews I cut for the series, with guests from Walmart's own C-suite to Morgan Stanley and Harvard Business School.

  • Doug McMillon in an episode of Fourward ThinkingDoug McMillonWalmart
  • John David Rainey in an episode of Fourward ThinkingJohn David RaineyEVP and Chief Financial Officer, Walmart
  • Arianna Huffington in an episode of Fourward ThinkingArianna HuffingtonFounder and CEO, Thrive Global
  • Mandell Crawley in an episode of Fourward ThinkingMandell CrawleyChief Client Officer, Morgan Stanley

How I work

One meeting, then it's handled

Give me one meeting to understand the goal and I'll take it from there.

Concept through delivery, on my own, with normal revision rounds instead of step-by-step approvals. For a team with no dedicated creative headcount, that's one less person to manage. A recent job was an animated short a client had no crew budget for — built end to end on an AI-assisted pipeline and delivered in half the time they'd allowed.

  • Leonardo AI
  • Seedance
  • ElevenLabs
  • DaVinci Resolve